The desire for perfect-looking fruit and vegetables leads to as much as half of all American produce to be discarded, reports the Guardian:
Vast quantities of fresh produce grown in the US are left in the field to rot, fed to livestock or hauled directly from the field to landfill, because of unrealistic and unyielding cosmetic standards, according to official data and interviews with dozens of farmers, packers, truckers, researchers, campaigners and government officials.
“It’s all about blemish-free produce,” says Jay Johnson, who ships fresh fruit and vegetables from North Carolina and central Florida. “What happens in our business today is that it is either perfect, or it gets rejected. It is perfect to them, or they turn it down. And then you are stuck.”
Food waste is often described as a “farm-to-fork” problem. Produce is lost in fields, warehouses, packaging, distribution, supermarkets, restaurants and fridges. By one government tally, about 60m tonnes of produce worth about $160bn (£119bn), is wasted by retailers and consumers every year – one third of all foodstuffs.
It’s a good piece – check it out here. The Guardian is losing vast amounts of money and I expect it to ramp down its news coverage any day, so enjoy this sort of coverage while you can.
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